Apr 24, 2017
If your organization has an online presence, you'd better be
thinking about content strategy. But as Kristina Halvorson of Brain
Traffic explains, it's not just a matter of what you say, but how
well your content serves your readers or customers. Kristina
explains the fundamentals and more in an engaging interview.
We also hear from Beat Bühlmann, Evernote's GM of EMEA, who tells us about his system of personal development. Beat's "Swiss PDP Approach" goes beyond standard concepts of work/life balance to get to the center of who we are as individuals.