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Taking Note: Conversations with Evernote

Powered by the leader in note-taking and productivity, Taking Note dives into the realms of personal and professional achievement, entrepreneurship, and creative thinking. We interview experts and visionaries, uncovering great ideas and best practices to help you organize your work and declutter your life.

Aug 16, 2018

When Evernote decided to refresh its brand after 10 years, it was about more than tweaking the logo or adopting a new color scheme. It was about distilling the company’s essence, clarifying its purpose and point of view.

In this episode, Francie Strong and Jonathan Woytek walk us through why Evernote undertook this effort, what's changed and what hasn't, what it means for the company and its customers, and what other brands can learn from the experience.